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Corporate America and all businesses are always looking for an edge to increase sales. Package and label design are critical to build brand and help products stand out on crowded retail shelves.
What’s often ignored as a marketing tool is the product label. With the healthy food movement permeating all segments of the U.S. market, it’s reported that almost 70 percent of consumers check out the nutrition information on at least one product while shopping. It’s obvious that consumers want to make more informed decisions about what they’re about to eat.
California is in its fourth year of reduced rainfall, leading to one of its worst droughts in modern times. Cities throughout the state have been cutting back, and one town, Fort Bragg, located along the coast in northern California, has been some of them most drastic water conservation steps.
Americans have grown accustomed to the steady march of new technology. Many challenges that face our country seem to be solved using new ways of thinking. Can technology resolve the problem of trash?
The average American produces nearly 130 pounds of trash a month. A recent article in the magazine “Nature,” asks people to consider that global solid-waste generation will triple by 2100, to 11 million tons a day.