Tag Archives: millennials and carry out packaging

Figuring out Millennials a Challenge for all Businesses

The business world is completely enamored with Millennials and their eating and shopping habits. It doesn’t matter if it’s Coca-Cola® and McDonalds® trying to reformulate products or Target®, which is planning to offer more organic, natural and gluten-free foods.

Companies are reaching out to Millennials and trying to satisfy their desire to eat healthy, support local stores, save the environment, and communicate via social media.  Also known as Generation Y (or Gen Y), they are the new target consumer demographic, succeeding their parents, the Baby Boomer generation. 

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Surveys Show Millennials Want to Buy From Eco-Friendly Companies

Like many things about Millennials, how they relate to and use packaging is different from the generations that came before them. Surveys show that they care more about how the packaging was sourced and manufactured, as Millennials want to patronize more earth-friendly, sustainable companies.

For restaurant operators, understanding the needs of this generation is crucial to winning their loyalty and their business.  

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